Send us news, start your message Messenger News and your send photos and videos to 80360
Lancashire Announce record profit
7:30pm Wednesday 16th April 2014 in Sport
LANCASHIRE have marked a return to profitability after four successive years of losses by announcing a record operating profit of more than £3.5 million for last year.
The cricket club have also more than doubled revenue to more than £19 million.
This was thanks largely to six successful days of international cricket which saw approaching 150,000 spectators - a record number for the ground - attend the redeveloped Emirates Old Trafford for the Investec Ashes Test and a NatWest Series one day international against Australia.
Following the completion of the stadium redevelopment, the club established new partnerships with major corporate brands, including a ten-year naming rights deal with Emirates and the sponsorship of the new PLAYERS & MEDIA CENTRE by AJ Bell.
These were supplemented by the club's existing long-term relationships with Thwaites and Hill Dickinson which helped to deliver growth in annual sponsorship to a value of more than £1 million.