Lancashire Announce record profit

Lancashire Announce record profit

Lancashire Announce record profit

First published in Sport

LANCASHIRE have marked a return to profitability after four successive years of losses by announcing a record operating profit of more than £3.5 million for last year.

The cricket club have also more than doubled revenue to more than £19 million.

This was thanks largely to six successful days of international cricket which saw approaching 150,000 spectators - a record number for the ground - attend the redeveloped Emirates Old Trafford for the Investec Ashes Test and a NatWest Series one day international against Australia.

Following the completion of the stadium redevelopment, the club established new partnerships with major corporate brands, including a ten-year naming rights deal with Emirates and the sponsorship of the new PLAYERS & MEDIA CENTRE by AJ Bell.

These were supplemented by the club's existing long-term relationships with Thwaites and Hill Dickinson which helped to deliver growth in annual sponsorship to a value of more than £1 million.

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