A MONEY-saving app has been launched for Altrincham's 10,000 town centre workers.

Named ‘LoyALTY’, the app is available to anyone working in the town centre and will give users exclusive access to offers, discounts and loyalty schemes from Altrincham's shops, cafes, restaurants, bars, pubs, health and beauty businesses and professional services.

Having gone live at the beginning of July, the LoyALTY app can be downloaded for all Android and Apple devices..

Any business within the Altrincham BID area can add an offer or discount to the app, or use it to set up their own loyalty scheme.

Offers can be amended on a regular basis, giving businesses the opportunity to promote a variety of offers and discounts to town centre workers.

It has been launched by Altrincham Unlimited, the town's Business Improvement District (BID).

Alex Watt, owner of Sugar Junction, will initially be using the LoyALTY app to promote 20 per cent off breakfast for people who work in the town.

He said: “As a business owner and employer in Altrincham, for me the LoyALTY app makes a lot of sense.

"It promises to be a fantastic way for us to reach people working in the town centre and offer them something special at Sugar Junction, and at the same time my staff will get access to discounts at other shops and services, which is a real bonus for them.”

James Russell, the manager at Tavern on the Green, currently has two offers live on the LoyALTY app - 10 per cent off drinks and 25 per cent off food.

He said: “Altrincham is a great place to work and the LoyALTY app will be an added benefit for people working in the town centre, whether for shopping, lunchtimes or food and drinks after work.

"The app is easy to use and we look forward to welcoming lots of town centre workers taking advantage of their exclusive offers this summer.”

Stuart Wheadon, general manager at Total Fitness, said: “We’re delighted to be able to use the new LoyALTY app to offer a free one-week VIP gym pass to anyone working in Altrincham town centre.

"There are many reasons to enjoy working in Altrincham; exceptional public transport links, an attractive, vibrant town and great shopping, food and drink, and the LoyALTY app will be another benefit that will help us to recruit and retain staff.”

For more information on how to access the app, and how businesses can add offers, contact Rachel Taylor on 0161 924 2241 or email rachel.taylor@altrinchamunlimited.co.uk.