ALTRINCHAM advertising agency frank virtual has successfully pitched for the Countrywide Grounds Maintenance marketing brief.

The agency will initially be tasked with delivering a redesign of Countrywide’s vehicle fleet livery and corporate brochures.

This will include marketing collateral for specialist sectors such as schools, colleges and universities, which alone number over 1,000 within Countrywide’s client base.

Cheadle Hulme headquartered Countrywide maintains around 20,000 sites for its 3,000 customers. It operates from 50 offices nationwide and clients include Aston Martin, Esso and English Heritage.

It has an annual turnover of more than £20 million.

Simon Stott, managing director of Countrywide Grounds Maintenance, comments: “We wanted an agency that could revitalise our marketing, giving it a fresh contemporary look. The marketing has to attract clients and franchisees. It is much, much more than a design exercise. It meets a very strategic purpose.” After the initial marketing overhaul frank virtual will be implementing a new set of franchisee aimed marketing materials. A new website redesign will also follow.

Richard Forman, managing director of frank virtual comments: “Countrywide is a highly successful national business. It is the sort of client and brief that creative agencies dream about.” “It is a chance to create something quite new with a clear purpose. Our work is there to make a real difference to Countrywide’s growth strategy.”

The frank virtual team’s experience includes the London Eye, British Airways and the Army Reserve.