ONLINE fashion retailer, Missguided, is expanding into bricks and mortar by opening a concession store in Selfridges at the Trafford Centre.
The store will occupy a 39 square meter space between Topshop and Warehouse, offering a range of Missguided clothing footwear and accessories.
A spokesman said product themes will change every four weeks to mirror the ‘fast fashion’ ethos of the company’s website.
Vicki Cain, general manager at Selfridges added: “We’re delighted to be welcoming a fresh, fast fashion brand like Missguided to Selfridges and anticipate that the collection will sell very well.”
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