HALE Marketing communications agency Peppermint Soda has been appointed to handle the PR for VIP, a Radcliffe-based electronic cigarette firm.
The agency will handle media relations for VIP as it looks to garner a larger share of the expanding electronic cigarette market.
VIP, which was purchased by American company Victory Electronic Cigarettes Corporation in 2014 for £30 million, is one of the UK’s largest e-cigarette companies.
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