CATERFORCE, one of the country’s largest foodservice buying and marketing consortiums, has appointed Sale agency One Marketing Communications, for a brand overhaul.
The Dane Road-based integrated agency was selected to redesign the Caterforce biannual brochures.
Charlotte Thompson, marketing manager for Caterforce, explains: “We knew from the initial proposal that One had really grasped the direction we wanted to take. As well as the brochures, One was also heavily involved in the creative development of our promotional literature and photography; and this new identity has had an immediate impact.
“We’ve already received fantastic feedback from Caterforce members and end users – so suffice to say we’re delighted with the work.”
To further support the brand positioning, One has also been approached by the company to develop a brand-new website and strengthen its online presence.
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