SALE-based One Marketing Communications has appointed Alison McLaughlan as digital consultant and project manager.
Alison joins the agency after three years as head of digital, commercial and planning at Bupa following similar roles with MBNA and Littlewoods. She joins the expanding digital team, working closely with head of digital Andy Wood.
Wayne Silver, managing director, One, said: “Here at One we recognise that the digital arena is changing and developing very rapidly. Alison has had a distinguished career spanning many sectors so we are excited for her to join the agency and share her knowledge with us and our clients.”
Alison said: “Digital is critical to the successful marketing of brands. From the improvement of user experience to maximising display and securing sales, the digital team here at One has some very talented people delivering fantastic results for clients."
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