A sportswear store which opened at the Trafford Centre last week is the first of its kind in the north of the UK.
New Balance sells its wares in other shops but, recently, it is starting to open its own shops across the country.
Already there are two of them in London's Westfield Stratford City and Westfield White City but the one which opened at the Trafford Centre last week is the first of its kind in the north of the UK.
Marco Alvez, retail manager for Europe, Africa and the Middle East, said: "As we pursue an ambitious plan across the UK and Europe we are delighted to add Trafford Centre to our portfolio.
"It is an amazing opportunity to showcase the strength of our brand through a curated assortment of top tier products in our new UCC concept which we believe will resonate well with the UK."
For information go to newbalance.com.
This article was written by Jack Tooth. To contact him, email jack.tooth@newsquest.co.uk or follow @JTRTooth on Twitter.
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