Altrincham-based home cleaning service Bright and Beautiful - set up by Sale resident Rachel Ray - has been acquired by the Dwyer Group, which has 15 franchise brands in North America, the UK and Germany.

Bright & Beautiful offers residential cleaning services, providing eco-friendly cleaning, laundry and tidying assistance.

What began as a vision for an ethical, friendly and professional homecare business by founder Rachel, has grown over the past 10 years into a system of more than 50 franchisees, employing 700-plus employees.

We are delighted to join one of the most powerful organisations in the industry,” said Ms Ray. “Our franchise network and clients will benefit from Dwyer Group’s vast expertise and extensive resources in the service sector, enabling us to expand across the U.K. and beyond.”

Mike Bidwell, president and CEO of Dwyer Group, said: “We are thrilled to welcome Bright & Beautiful to the Dwyer Group family of brands. This addition helps Dwyer Group diversify our brand presence in the UK, taking us one step closer to offering a comprehensive residential and commercial service line-up to our customers.”