A SALE marketing agency has unveiled a series of idents which will air on TV channel, ‘Really’.

The advertisement clips were commissioned to One Marketing Communications by fashion retailer, GetTheLabel.com. They will air for two months alongside shows such as ‘Extreme Makeover’ and ‘Don’t Tell the Bride’.

Wayne Silver, One Marketing managing director said: “As online savvy shoppers that often buy on behalf of partners and children, GetTheLabel.com was keen to raise brand awareness among females aged over 35.

“We cannot wait for them to air.”

One Marketing exceeded the original brief by producing three extra idents for the campaign.

Liz MnNamara, marketing director at GetTheLabel said: “We know the company has a fantastic understanding of our brand and is always able to find a way of tapping into our target demographic.

“We could not be happier with the result.”