OLD Trafford firm PH Media Group has smashed its annual fundraising target by 20 per cent and raised more than £12,000 for a host of charities. Employees at the audio branding specialist have stormed past the initial £10,000 target after taking part in a series of adrenalin-pumping initiatives on behalf of the company's charity, the PHMG Foundation. These included a dizzying climb equal to scaling the world's tallest building Burj Khalifa, a sky dive and an abseil from the bell tower at the Trafford Centre. All money raised by the PHMG Foundation will be distributed among a number of charities including the British Heart Foundation, Alzheimer’s Society, Down’s Syndrome Association, NSPCC, Great Ormond Street Hospital, Christies Hospital, Francis House and Royal Manchester Children’s Hospital.