NHS Blood and Transplant is calling for Trafford residents to step forward and donate blood in the run-up to the festive period.

November through to the New Year is a challenging time for blood and platelet stocks.

Hospitals in England and North Wales will need up to half a million units of blood to see them through the period.

A new radio advert, online campaign and short YouTube film are being launched to remind the public why they should give the ultimate gift.

If you’re 17 and over and in general good health, visit blood.co.uk or call 0300 123 23 23.