ALTRINCHAM is the worst place outside London for identity fraud, according to figures released today.

According to credit scoring company Experian, the town experienced 13 cases of identity frauds for every 10,000 adults in 2012.

This means Altrincham residents were targeted by fraudsters by more than three times the national average, which is four in every 10,000 adults.

London as a whole experienced 11 attempts for every 10,000 adults, but with significantly higher rates in some inner-city boroughs such as East Ham which recorded 27 fraud attempts for every 10,000 adults in 2012.

Nick Mothershaw, UK&I director of identity & fraud at Experian, said: “Fraudsters are clearly attracted to rich pickings in more affluent areas, where access to an identity might be harder to obtain but the prize makes it worth the extra effort.

“In this respect, more affluent locations in close proximity to major cities such as Altrincham in Cheshire, Sutton Coldfield in the West Midlands, Hatfield and St Albans by London, have become key targets for identity thieves.”

For more information, visit experianplc.com