Altrincham have received a major financial boost after Broadheath-based scrap metal specialists J.Davidson extended both their shirt and stadium sponsorship for another year.

Already buoyed by the remarkable response from Alty fans to an appeal fund that generated £30,000 in donations, the club can now count on the continuing support of their main benefactors as they wait for word on when football might resume.

The company, who operate from a purpose-built two-acre site on Craven Road, became Alty shirt sponsors at the start of the 2011-12 season and significantly stepped up their financial input a couple of years later by striking an agreement that saw Moss Lane renamed The J.Davidson Stadium.

In confirming the double breakthrough, joint-chairman Bill Waterson said: “We are delighted J.Davidson have extended both arrangements and extremely grateful for their continued support during these difficult times.

“It is particularly gratifying that two such major sponsorship deals are with a thriving business, leaders in their field, who are so deeply rooted in the Altrincham area.

“J.Davidson have expanded significantly over the years but never lost sight of where they are from. Our heartfelt thanks to them, wonderful partners to Altrincham FC.”

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In a further buffer against the drop in income during lockdown, Alty have received a £1,500 Pitch Preparation Fund grant from the Premier League, the FA and the Government’s Football Foundation.

The Pitch Preparation Fund was set up in support of the game, which is currently facing unprecedented challenges because of the Covid-19


The Fund is providing grants to clubs that have lost out on normal revenue streams during football’s shutdown.

The funding will enable clubs to prepare their pitches, so that they are in prime condition for the eventual restart. In Alty’s case, the grant will be spent on fertiliser, seed and line marking fluid.