AFTER years of struggling to smile their way through yet another present fail, Laura Stockton in Hale is one of two women that believe they have found a solution - just in time for Valentine's Day and Mother's Day.

When it comes to men buying gifts for the ladies in their lives, something that should be straightforward can become quite the task.

With the launch of Don’t Let Her Down, Laura, 36 and her former colleague, Amy Pandazis, 34 believe it could be the end of an era for present fails.

Both Amy and Laura have incredibly supportive husbands but admit that they don’t always get it right when it comes to gift giving.

Laura: “We’ve both experienced the disappointment of opening presents we would never have bought for ourselves, raising the question of “does he even know me!?” We’ve even bought our own presents for our husbands to give back to us. We hope that will nurture relationships far and wide, with men less stressed about getting it wrong and ladies much happier receiving presents they really want.

"We’ve purposefully steered clear of hosting any fragrances or underwear for the site, to minimise the potential of a gift fail, keeping to ideas that we deem “lustworthy” and would want to receive ourselves.”

Men are able to sign up to the site and following a simple registration process, will receive tailored suggestions based on their personal profile.

The service also offers timely prompts ahead of special occasions.

Amy and Laura previously worked in event production, but both separated themselves from the demanding industry when their children were born in order to give themselves time to support and nurture their families.

As mums, Amy and Laura were keen to build and grow a business that fitted in with family life and get the right balance to allow them to take time out with family – operating around the school run – while ensuring the business gets the attention it deserves.

It took just six months from the concept stage to develop the site and for the first major retailers to come on board. The pair are supported by UK Fast’s Tech Manchester scheme which offers mentoring and guidance at the early stage of starting up.

Major brands and retailers are approaching the business to list their products. Their first sign up was Hotel Chocolat closely followed by Nike.

The site now proudly hosts a number of premium brands including Aspinal of London, Monica Vinader, Hunter, Whistles and Ralph Lauren.

The site aims to have gifts to suit every pocket with items ranging from £18 to £500 – the upper end catering towards the more special occasions.

To find out more visit the website