OLD Trafford-based audio branding specialist PHMG is within touching distance of its £100,000 charity fundraising target for 2017.

Employees around the world have taken part in a variety of events raising £41,000 to date.

When they hit their £50,000 target, the company has promised to match the amount raised.

Taking place under the banner of the company’s official charity, PHMG Foundation, recent activities have included the Six Peaks Challenge - which involves climbing the highest peak in each of the six regions of the British Isles - climbing Snowdon by moonlight, a skydive in Chicago and a Manchester to Blackpool 60-mile bike ride.

The Snowdon Climb raised £1698.75 for the Cyril Flint Befrienders' Accumulator Challenge. The team's efforts earned it the prize for the most funds raised from the charity, which works to prevent social isolation through providing older people who are living alone with company and friendship.

“PHMG staff are already a motivated group but as we get closer to the end of the year, they always seem to step up their game as they make a final push towards the finish line,” said Chris Berisford, finance director at PHMG and PHMG Foundation Trustee.

“We have every faith in their abilities and are confident their enthusiasm and drive will help smash the annual fundraising target.”

Staff have participated in more than 150 events over the past five years to raise more than £250,000 for almost 50 different charitable organisations.

Donations in 2017 will go to charities around the globe, including the Royal Manchester Children’s Hospital.