SALE’S business community has been given a boost of late, with a bridal boutique the newest addition to the town centre offering.

Honeyblossom Bridal has officially launched its new store in Washway Road.

Sale resident Jenny Au said she saw the potential in an unloved retail unit and decided it was the ‘perfect location’ to bring her new business venture to life.

“We are so excited to share our collections with our brides-to-be,” said Jenny.

“We are passionate about offering choice and each of our gowns has its own individual charm. We just love finding the perfect dress.”

Jenny ordered a complete refit and revamp of the unit, located on Trafford’s busiest road, near to Mecca Sale.

The new boutique specialises in bridal gowns, veils and accessories, and offers a selection from established British designers such as So Sassi, Catherine Parry and MiaMia.

Jenny brings her knowledge and experience from another successful Greater Manchester bridal boutique and said that she is thrilled to welcome customers to her new store.

She held a successful launch event on Saturday November 26, which coincided with Sale’s Christmas lights switch-on.

The boutique treated guests to a festive theme, including homemade mince pies under the Christmas tree.

Honeyblossom Bridal, at 48 Washway Road, operates on an appointment-only basis and is taking bookings. To make an appointment or for more information, call the shop on 0161 637 6830 or email