A NEW food hall for Sale has been championing the Shop Local ethos in its opening weeks.

Groceries & Beer, which has set up shop in The Square, has been busy stocking its shelves with Greater Manchester orientated products.

And even their coffee cups are made by Old Trafford based Little Torch Ceramics, home to The Great Pottery Throw Down contestant Matt Cronshaw.

Owner Mital Morar was responsible for the Ancoats General store and Stretford Food Hall before branching out into Sale.

He said: "“Shopping locally is a message that runs throughout our business.

"It’s not just about popping to your local shops, we want to showcase and support the brilliant producers that are on our doorstep.

"Manchester is a hotbed of talent when it comes to food and drink and we’re proud to bringing the best to Groceries & Beer in Sale.

"We are always looking at ways to enhance the customer experience. There are lots of exciting things coming up over the next couple of months including new food vendors, tastings and pop-up events."

Grocery brands which can be found inside include Northwich's Robinsons Bakery and SOOP posh pot noodles, made in Ancoats.

In the café Mediterranean caterers OttoMen from Stockport, are the main sandwich supplier, and Manchester street food vendors Vaso Kitchen, Nasi Lemak, Love Kimchi, and Osaka Local are also represented.

Ancoats Coffee Co, Heart and Graft and ManCoCo each supply locally roasted coffee, and tipples like Manchester Union Lager, Salford Rum or Manchester Gin also feature.

Takeaway beers from ShinDigger Brewing Co. (Salford), Marble (Ancoats), Cloudwater, Thirst Class Ale (Stockport), ABC, Brightside (Radcliffe) and First Chop (Eccles) also jostle for space.

Slightly further afield, they have Cuckoo Gin from Brindle, Stockport's Thirst Class Ale and produce from Soul Vegan Bakery and Weetwood Distillery in Cheshire

Their new hosts at The Square have been keen to support their approach, having supported the WeAreOpen campaign last year, which encourages the Shop Local campaign.

Michael Brown,a spokesman for the centre, said: "We’ve received a lot of feedback from local people asking for an independent grocery store that supports local brands and artisan products.

"Groceries & Beer has brought this new shopping and dining experience to the town and introduced us to a host of local talent.

"Locally-made products, combined with a commitment to sustainability - this new take on retail is helping to revive the high street and we are hoping to bring more innovative businesses like this to the scheme."

The store opens from 8am to 10pm from Mondays to Saturdays.