A CAR retailer with a Bolton-base is investing £41 million in a new flagship retail centre next to the Trafford Centre.

Williams Group, which has franchises including BMW, Land Rover and Jaguar, has a base off Raikes Lane in Bolton and others in Liverpool, Manchester and Stockport.

The retailer plans to relocate its current showrooms in Upper Brook Street and Birchall Way in Manchester to TraffordCity.

Work on the site, owned by Peel Land and Property Group, is expected to begin later this year and 20 new jobs will be created at the new showrooms.

Williams Group currently employs 812 people, 240 of which will be relocating to the new site.

Nick Cook, Williams Group Managing Director, said: “We operate one of the largest family groups of premium and luxury automotive retail centres in the country and continually invest and improve our business to benefit our staff and customers.

“As a family-owned business, we are underlining our commitment to the region by relocating to this flagship 14-acre site where we will retail and service cars from the finest retail centres in the North West. Once complete we will be delivering the Williams’ difference that our loyal customers have come to expect and look forward to welcoming new customers to our new location.

“One of the great advantages of TraffordCity will be ease of access for our customers wanting to enjoy the renowned Williams’ experience. They will also have access to the exceptional retail and leisure offering of intu Trafford Centre and its flagship stores including John Lewis which is adjacent to this site.”