COSMETIC dental treatments are increasingly high on the agenda for those in pursuit of that perfect celeb look.

But just what would we do to achieve that much lauded ‘Hollywood smile’? Research commissioned by Denplan, the UK’s leading dental payment plan provider, reveals the top three dental treatments that both men and women in the UK would choose, if they could have a Hollywood smile.

Top of the list was transforming our yellowing teeth to look like celebrity pearly whites, with teeth whitening treatment coming out as our first choice for ‘going Hollywood’ (47 per cent).

The second most popular rated cosmetic dental treatment on the wish list was to have veneers fitted for that perfect row of teeth (25 per cent). Replacing missing teeth with dental implants came out as the third favourite option (21 per cent).

This increasing interest is reflected in the growth of the industry, which is expected to reach £1 billion by 2012.