A borough company has paid for Altrincham FC’s first ever electronic scoreboard which was installed last week at the club's J.Davidson Stadium.

It was first unveiled to Robins fans last weekend at their Vanarama National League home fixture against Southend United on Saturday.

It got its first taste of action in the home side's 1-0 victory, with striker Regan Linney the first player to see his name up in lights following his goal from the penalty spot.

The scoreboard sponsorship kicks off a three-and-a-half-year deal between digital marketing agency Add People and the football club, signed this year.

Peter Marshall, chief marketing officer at Altrincham-based Add People, said: “This football club is the hub of the community here in Altrincham, and the work they have done has always had a hugely positive impact on local residents.

“We ultimately believe this sponsorship will benefit the community and small businesses in Altrincham by opening up new sponsorship formats and we thank Altrincham FC for such a great opportunity.”

Messenger Newspapers: The electric scoreboardThe electric scoreboard (Image: Add People)

The scoreboard is expected to be the first of several projects that Add People and Altrincham FC work on together across the next few years, through which they hope to benefit the community’s residents and small businesses.

From within the club, it is hoped the new scoreboard will deliver a greater fan experience on matchdays.

Director of partnerships at Altrincham FC, Sam Mackenzie, said: “This is the first time in our club’s history that we have had an electronic scoreboard, and this will help create new ways for our club to engage with loyal Robins fans, through visual announcements, videos, on-screen messages and more.

“This addition to the ground will open up so many avenues for the club going forward and we’d like to thank our partners at Add People for making this possible.”

The scoreboard also received a good reception online.

A Robins fan, via Twitter, said: “Well, at least I’ll know how long is left now as always forget to check what time 2nd half kicked off.”

The board will be back up and running again tonight, Tuesday, as Altrincham welcome National League title contenders Notts County and an FA Trophy semi-final bout against Halifax Town on Saturday.