King Charles arrived in Trafford today, Friday, to mark the 100th anniversary of Kellogg's in the UK.

His Majesty was welcomed to the Kellogg's Plant in Trafford Park, the biggest cereal factory in Europe and the biggest Corn Flake factory in the world.

The firm arrived in the UK around 100 years ago, and it opened the site on Park Road in 1938. It has held a Royal Warrant since the reign of George VI.

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King Charles was welcomed by its managing director, Chris Silcock, and its plant director, Tim McKnight.

The tour took in the Culinary Centre, where His Majesty received a demonstration and an explanation of the firm's attempts to limit the salt and sugar contents in its cereals.

It also took in the factory floor, where The King learned about the packaging line and the firm's efforts to make all of its packaging 100 per cent recyclable within two years.

READ MORE: When The Queen came to Trafford during 70-year reign.

Kellogg's is a partner and supplier of FareShare Greater Manchester, a charitable organisation committed to the fight against food poverty and food waste.

The King heard how the firm supports this fight with a School Breakfast Club Programme.

And ahead of his departure, he was presented with a plaque to commemorate the occasion.

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Trafford is privileged to have received a number of visits from the monarch over the years, including one by the late Queen Elizabeth less than two years ago. Her Majesty came to Longford Park for the Silver Jubilee, GMP's Communications and Computer Centre at Chester House in 1986, and Centenary Bridge in Trafford Park in 1994, before the last of these visits to the set of Coronation Street.

King Charles took to the throne after her death last year, with the coronation later this year.

This article was written by Jack Tooth. Jack is the reporter for The Messenger and covers anything and everything from within the Metropolitan Borough of Trafford.

To contact him, email or follow @JTRTooth on Twitter.