A footwear retailer is to launch a standalone store for children at the Trafford Centre.

Schuh Kids opens next door to the current store in the shopping centre this weekend.

The first of its type in the region, and only the second of its type nationwide, Schuh Kids aims to offer a 'mini me' experience of the retailer's 120 or so outlets in the UK.

These outlets are intended to be gender neutral, as the retailer looks to distance itself from the traditional 'boy and girl' labels. It says this is to encourage self-expression.

Donna MacLeod, operations manager, said: "Opening a new store always causes a certain amount of anticipation, but even more so when it means we can be neighbours with our existing Schuh store.

"This standalone store allows us to deliver a shopping experience for our Manchester customers that is totally dedicated to kids, making Schuh the go-to destination for children's shoes all year round."

Zoe Inman, centre director at the Trafford Centre, added: "We’re delighted to welcome Schuh Kids to the Trafford Centre this month.

"Following the success of the existing Schuh store, the new kids’ standalone is an incredible growth opportunity for both Schuh and the centre, bringing both loyal and new customers to the North West."

Opening in time for back to school, Schuh Kids stocks a range of shoes from its own brand starting at £25 to Dr Martens and Kickers.

There is also a scheme called 'Too Big For Your Boots', which allows parents to trade in old, worn shoes in return for £5 their purchase.

The old, worn shoes are then collected and recycled, with almost all components and materials reused.

Schuh Kids opens this weekend at the Trafford Centre.

There is an event with entertainment and special offers.

For information, go to traffordcentre.co.uk.

This article was written by Jack Tooth. Jack is the reporter for The Messenger and covers anything and everything from within the Metropolitan Borough of Trafford.

To contact him, email jack.tooth@newsquest.co.uk or follow @JTRTooth on Twitter.