ORGANISERS at the Manchester Marathon this week announced a sponsorship deal with adidas.

The sportswear titan is to take over from wellbeing brand Therme as the title sponsor at next year's event, which is scheduled for April 16.

It comes soon after this year's event, which saw 24,000 runners take on a 26.2-mile route across the city centre and Trafford last weekend.

Nick Rusling, chief executive of organisers Human Race, said: "We are delighted to be working alongside the team at adidas. It quickly became apparent we share the same values and passions.

"Both the Manchester Marathon and adidas are stand-out brands within the world of running and therefore the partnership is a natural one.

"Working together is a huge step forward in our goal of improving lives through mass participation events for everyone."

Chris Walsh, vice president of brand at adidas North Europe, added: "We are delighted to announce our title sponsorship of the Manchester Marathon.

"We are passionate about providing access to sport and enabling more people to enjoy running.

"At adidas, we believe that through sport we have the power to change lives and we look forward to celebrating the hard work and dedication of every runner as they take on race day."

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