Coming from a family who has been in the industry since 1929, Gina Rivera was destined to pursue a career in the world of beauty.

Having started her career by sweeping hair from the floors of her parent’s salon, Gina attended beauty school and later moved to a chair rental salon where she quickly established a winning reputation. Clients loved her as she never let anyone leave without feeling amazing. The staff adored her because she was so open about sharing her knowledge and offering support where needed. Based on her learnings behind the chair, Gina realised not all salons are created equal and many chair renters are provided very little support to ensure their success. With a passion for the industry, Gina became a fierce advocate for supporting the goals of Lifestyle Professionals who had the desire to operate their own salons but perhaps lacked the financial resources. Gina realised that she had the opportunity to redefine the options available for sole proprietors within the beauty industry. With this, Phenix Salon Suites was born, establishing a new experience and opportunity for Lifestyle Professionals to own and operate a business at a fraction of the cost of traditional salon settings.

Gina quickly rocketed to success and Phenix Salon Suites soon became the fastest growing salon suite company in the American Beauty Industry and the only one to be named in the Entrepreneur Magazine’s Top 500 Franchise List. Other successes came and Gina was featured on the award-winning show UNDERCOVER BOSS. She filmed multiple commercials, music videos and has been in many photo shoots. In the US, there are currently over 300 Phenix locations with many more on the way. Gina also directs the by Gina International Artistic Team with 35 beauty artists. In addition, she has curated her own hair colour line; COLOURS by Gina as well as a product line that includes infrared styling tools under the by Gina name.

Her latest endeavours have seen her expand the brand to the UK and Europe. The first location in Deansgate, Manchester is now open and a location in Sweden has recently been announced. There are rapid expansion plans forecast for the UK and Europe which will catapult the brand to global success. So, now is a great time to be associated with the brand, Phenix Salon Suites UK/Europe. If you are interested in learning more, please contact John Gillespie on 07909 993491 or email him at jgillespie@phenixsalonsuites.com