Cumbrian tourism and hospitality businesses are being faced with major staff shortages as they open their doors after months of closure.

Research from Destination Management Organisation (DMO), Cumbria Tourism, revealed that in April 34 per cent of businesses were concerned about recruiting staff due to factors including staff moving on during the pandemic, post-Brexit immigration policy changes, current travel restrictions and many businesses hiring at the same time.

Over the last month this issue has escalated sharply across all business types throughout the county, and many have been forced to turn to agency staff- which comes with additional financial burden.

And there are now fears many businesses may not survive if the issues cannot be addressed.

“It’s really frustrating that at a time when businesses have done everything they can to reopen safely and start the long road to recovery, they are finding themselves up against another hurdle,” said Cumbria Tourism’s managing director, Gill Haigh.

“I’m already hearing of businesses having to close midweek due to a lack of staff and we do need Government to listen.

“And yet it is a brilliant career opportunity for many local people – of every age - who might be seeking work, a career change, full or part time role, in a world class environment.”

In response to these concerns the DMO recently presented to the All-Party Parliamentary Group (APPG) on Migration on anticipated impacts arising from the introduction of new immigration rules.

The outcome of the event, chaired by Westmorland and Lonsdale MP Tim Farron, was to undertake an inquiry into the impacts of the new rules on a wide range of organisations, employees, and the wider economy and communities.

This lobbying activity continues and will be a priority topic during the upcoming English Tourism Week, where all six of Cumbria’s MPs have been invited to meet and speak with industry representatives.

Cumbria Tourism has also been showcasing the sector as a viable and fulfilling long-term career choice, with its jobs section becoming one of the most viewed pages on its website.

Alongside partners the DMO is also exploring options to better connect the visitor economy and the unemployed and has recently become a Kickstart Gateway, providing support and assistance to businesses by facilitating Government-funded work placements for under 25s.

Ms Haigh added: “One of the best things about the tourism and hospitality sector is that if you work hard, have the right attitude and are prepared to learn, then the sky is the limit.

“It’s also so very diverse, from catering to marketing, customer service to outdoors leader, spa therapist to HR professional.”