CEREALS giant Kellogg's has launched a jobs hunt so it can ramp up production in the coming weeks.

The firm, which has a giant factory in Trafford Park and now employs more than 400 people at Salford Quays, is on the lookout for extra staff to make Corn Flakes, Crunchy Nut, Coco Pops and Rice Krispies as demand increases.

Paul Wrigley, the site leader at Kellogg’s Manchester factory, said: "At this time, our focus is on making all the food we can to help feed Britain.

"We have an amazingly dedicated team here at our Manchester factory who are doing a fantastic job keeping things going.

"But as demand increases, so does our need for great people. That’s why I’d ask anyone with the right skills and a great attitude to get in contact with us so we can talk to them about a fixed term role.

"Anyone experienced in food manufacturing operations or with transferable technical skills are being asked to jump on the Kellogg Careers Website and other Jobs sites and apply."

The firm has also pledged to take action to feed those most in needing during the current crisis.

Company bosses say that all surplus food is being donated to charities like Fareshare to be redistributed for those most in need, through community centres such as foodbanks, charities for the elderly and soup kitchens.

In the last three days alone, Kellogg’s officials say they have sent out three articulated lorry loads of foods to qualifying charities.

The company is also supporting breakfast clubs which are open in the schools committed to caring for the children of key workers, including those in the NHS and emergency services, who will still need to attend lessons.