A HOME care company in Altrincham and Sale has relaunched a campaign to get more people caring for the elderly.

Following the success of last year’s campaign, You Can Care, Home Instead Senior Care, is looking to recruit 45 caregivers to join its team.

Since launching the campaign in 2018, the company has grown by 27 per cent over the past 12 months.

Skills for Care, a trusted independent charity with over 18 years’ experience in workforce development, estimates that 8 per cent of roles in adult social care are vacant, which gives an average of approximately 110,000 vacancies at any one time.

These statistics suggest that the sector is struggling to keep up with demand as the population ages.

Speaking of the campaign, Alan Savage, owner of Home Instead Altrincham and Sale, said: “The idea behind the You Can Care campaign is to call out to people who may not have thought about a career in care. Caring is a truly rewarding job which offers excellent training and flexible hours.”

Mr Savage added: “When we launched the You Can Care campaign last year, we saw an upsurge in interest from people looking to join the care sector.

"As our population continues to age, we are continuing to build our team with kind and compassionate people who want to make a difference to the elderly in the local community.”

A caregiver for Home Instead commented on working for the care company.

She said: “I wake up each morning knowing that I am going to make a difference to those who need it the most. I am their comfort if they need it, their friend if they are lonely, a hand for those who need to hold it and an ear for those who want to talk”.

The hashtag #youcancare has been created to support the campaign and you can find more information if you search #youcancare on social media.

For more information about Home Instead, call 0161 870 1136 or visit homeinstead.co.uk/altrincham