ELMRIDGE Primary School in Altrincham is celebrating winning this year’s national Design a Road Safety Banner Competiton. Children aged four to 11 were asked to design a banner conveying a road safety message of their choice drawn from this year’s Road Safety Week theme: Bike Smart.

Over 3,000 entries were received nationally, and Joseph Air from Altrincham was one of just 12 winners from across the country. 

The competition was run by promotional product company and school uniform supplier Recognition Express.  

  The eye-catching design by eight-year-old Joseph showcases this year’s BRAKE Road Safety Week theme: Bike Smart.  The winning entry was selected amongst hundreds received from local primary schools.

Elmridge Primary was presented with a 2m x 1m size banner of Joseph's design to display at the school during Road Safety Week. Joseph also received a special trophy for their achievement and the school was presented with more than 230 high visibility drawstring bags for pupils, all donated by Recognition Express.  

  This is the tenth year running that Recognition Express has supported BRAKE Road Safety Week and invited local pupils to design a Road Safety Banner for display at their school.  

Recognition Express  director Alan Stones said: “This competition is one of the highlights of our year and we really look forward to receiving the children’s designs.  The results are always fantastic and we are sure that Joseph’s banner will encourage people to think more about road safety and especially those on two wheels

Road Safety Week runs from 19-25 November. It is the UK's biggest road safety event, involving thousands of schools, organisations and communities. This year’s campaign focuses on the importance of being vigilant to those on two wheels. The number of cyclists is continuing to increase and yet these individuals still remain incredibly vulnerable to death and injury. Drivers are asked to look out for those on two wheels.