A TRAFFORD firm has launched its annual initiative to provide Christmas presents to elderly people this Christmas.

The firm, Home Instead Senior Care, which is based both in Altrincham and Sale, has launched the initiative called ‘Be a Santa to a Senior’ for the sixth year running.

Gifts from the local community are collected and wrapped before being donated to local doctors, pharmacists, social workers, district nurses, Wythenshawe Hospital and churches who deliver them to elderly people who might be isolated or lonely this Christmas.

Last year Home Instead collected hundreds of presents and this year the team is looking to top that number.

The firm’s boss Alan Savage said: “Each year the local community amaze us with their support and generosity towards our ‘Be A Santa To A Senior’ campaign. We take so much pride in knowing that we are giving back to so many elderly people in our community.

“This year, we are also asking the local community to make a Christmas card which will be sent out with the presents. You can drop your card into the present box at any of our ‘Be a Santa to a Senior’ donation stations. Don’t forget to put a festive message inside and say who it is from.

You can donate to the below donation stations:Altrincham The Greenhouse Cafe, 43 Oxford Rd; Randalls Jewellers, George St; Altrincham Leisure Centre, Oakfield Rd.Ashton-on-Mersey -No9 The Loft, Green Lane. Broadheath - Home Instead Office, Huxley Street. Hale Sainsburys, Ashley Road; Barclays Bank, Ashley Road; Hale Barns Lloyds Pharmacy, Hale Road .Sale Moor Charlie’s Coffee Shop, Northenden Rd. Sale - Sale Leisure Centre, Broad Rd; Skipton Building Society, School Rd; Coppice Library, Coppice Avenue; Serendipitea Café, Washway Rd; Bake My Day, Washway Rd Timperley Sainsbury’s, Stockport Rd; Timperley Methodist Church, Stockport Road.

The firm will also be holding a donation stands at local supermarkets on: November 23, Sainsburys in Sale; November 29,– Asda in Broadheath; November 30 Booths in Hale Barns.

Final collection day will be the December 10

You can donate a gift at any of the locations, or for further information please contact Home Instead Senior Care Altrincham and Sale on 0161 870 1136 or visit