A GIANT of Danish design has hand-picked Altrincham for its third store outside London.

The Scandinavian homewares store, Søstrene Grene, said they chose Altrincham because of its “relaxed and warm feeling” and the “artisanal feel” of its high street eateries and market.

It is only the fourth Søstrene Grene store in Britain, after recent openings in London, Nottingham and Chester.

The stylish Nordic store will bring its cutting-edge designs and cosy vibes to The Stamford Quarter shopping centre, where it will open its doors on Friday, November 2.

Customers can expect minimalistic, Scandinavian designs in a wide-range of homewares, furniture, kitchen products, Christmas decorations, gifts, wrapping paper, cards, hobby crafts, toys, accessories and “mini home” products for children.

Jonathan Cooper, joint venture partner for the store, said: “We felt our typical customer would enjoy the relaxed and warm feeling we got when visiting Altrincham.

“With a fantastic local market, variety of independent eateries and a true artisan feel, Altrincham is a perfect fit for us.

“We just can’t wait to open the doors to our latest store.”

In celebration of the launch, the first 100 customers to enter the Stamford Quarter store on Friday, November 2 will be greeted with an exclusive canvas goodie bag, filled with a selection of Søstrene Grene products.

Mr Cooper added: “Every Søstrene Grene store is designed to give our customers a break from their busy lives, as they search the shelves for new and exciting finds.

“As a retail chain we aspire to enrich everyday life with aesthetic designs, creativity, joy and ‘hygge’.”

The Søstrene Grene website describes ‘hygge’ as a special state of contentment, warmth and belonging.

The layout of the store will resemble a labyrinth, with colourful products neatly displayed in wooden crates under relaxed, subdued lighting.

The opening of the Altrincham store comes just a year after the successful opening of Søstrene Grene’s Chester store, which saw hundreds of excited customers queuing out of the Grosvenor Shopping Centre.