SALE Sharks has renamed the North Stand at its home ground in support of a national youth charity.

The Premiership Rugby side renamed the stand in support of Snow-Camp, in partnership with the club’s principal sponsors, AJ Bell.

The new ‘Snow-Camp Stand’ was unveiled at a special ceremony ahead of the club’s first home game of the season against Worcester on Sunday.

Snow-Camp operates programmes across the UK, helping to improve the lives of 13 to 21-year-olds through skiing, snowboarding, life-skills training, qualifications and work experience.

Sale Sharks Commercial Director, Mark Cueto, said: “Snow-Camp is a fantastic charity that really engages young people across the UK and we’re delighted to be helping them raise their profile this season with the renaming of our North Stand.

“Our principal sponsor, AJ Bell, recently announced its support for the charity so this is a natural extension of that relationship and we recognise how important this kind of support can be.

“We hope this move helps even more young people find out about the charity and go on to build their skills and confidence.”

AJ Bell’s marketing director, Billy Mackay, added: “Snow-Camp’s programmes will be a great asset to youth groups in the North West, and we are delighted to help Snow-Camp extend their reach in this area.

“We are also pleased that we can help spread awareness of the charity’s work by renaming the North Stand at the AJ Bell Stadium as the Snow-Camp Stand.”

Following its North West launch, Snow-Camp is urging local businesses, youth projects and youth service providers to find out more about the charity and get involved with its regional programme.

For more information, contact Callum Gibb, the North West Programme Manager, on 07857 694953 or