A new web app launched this week by YouGov, the firm best known for compiling opinion polls ahead of elections, allows users to see audience profiles of companies.
The profiler tool is based on data collected from YouGov members and includes readers of national, regional and local newspapers.
Here is a quick digest of the likely lifestyles of Wirral Globe readers - let us know what you think!
Seems we're a trustworthy and loyal bunch...
Oh. Surely not!
Some of these look nice, although the jury's out on peanut butter cookies...
We're not sure about the accuracy of this one either - where is Tranmere Rovers?
But we are creative...
Eh? We're not THAT vain!
Where is (English) football - and golf?!
And finally, here's a taste of our viewing habits
For the Love of Dogs may be one of our readers' favourite programmes, but other data showed cats as being the first pet of choice, followed by birds and dogs.
Click here for more.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here