SALE Sharks have appointed Jeremy Butler as their new General Manager.
The former Tranmere Rovers Chief Executive starts work at Manchester's rugby club this week.
Butler, 46, ran a sports media business for 20 years before taking charge at the League Two Football Club.
He led a commercial team that saw Tranmere Rovers increase season ticket sales and gain a significant rise in commercial revenue.
Sale Sharks Managing Director Jonny Kennedy said: "We have taken a strategic decision to bolster our off-pitch operations and Jeremy will play a lead role in achieving our goals.
"He has a track record of fan engagement, increasing commercial revenues and successful marketing initiatives, and we believe he will be a real asset for the Sale Sharks."
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