ONE of Sale Sharks' longest serving employees, Dave Swanton, has been appointed to the board of directors.

His role will be customer services director and head of media.

Dave was invited to join Sale Sharks by Brian Kennedy in 2000 having previously worked for Warrington Wolves and Wigan Warriors. Dave was one of Brian’s first appointments after he bought the club.

Dave said: “ I have always had a good relationship with our supporters and they know they can speak to me to put their point of view forward.

"I have also built up a good working relationship with the stadium management and the feedback we received following the big game against Munster last Saturday was excellent.

"Many fans who have not been to see us for a while returned and thoroughly enjoyed their experience.”

Dave added, “ The gameday experience is now part of the game itself. Many years ago supporters attended a game and were only interested in what went on on the pitch.

"This has now changed in that supporters want more for the pound in their pocket, and quite right too.

"There are many other attractions they can spend their money on so we need to keep improving to attract more supporters to the AJ Bell Stadium.”

Dave will also continue his role as head of media, a role he has fulfilled since 2000.