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Lancashire County Cricket Club Stadium to be renamed ‘Emirates Old Trafford’
11:24am Thursday 28th February 2013 in Sport
LANCASHIRE have sealed a 10-year ground naming rights deal with the airline company Emirates.
The agreement will see Lancashire County Cricket Club’s home ground renamed as Emirates Old Trafford and the Emirates brand will also appear on the front of the team’s Friends Life t20 playing kits.
The new agreement also includes stadium branding and contains a number of marketing rights, which come into effect immediately.
Lancashire chairman Michael Cairns said: “This announcement represents another major step in the redevelopment of Old Trafford.
“The intention to secure a naming rights partner was always on our list of objectives; however, it remained paramount that we secure a partner who was actively committed to cricket and its future while at the same time had significant interests in Manchester and the north west.
“We could not have found a better and more suitable partner than Emirates. We are extremely proud to be associated with them and look forward to a long and mutually beneficial relationship.
“The financial benefits of this deal are a core component of our long-term strategy for commercial sustainability.
"The partnership will support our intention to be regarded as one of the top county cricket clubs in the country and undisputed as a category A Test match venue. We remain committed to providing the very best facilities for our members, players and spectators.”