TWO creative agencies have teamed up with each other to produce a commemorative 75th anniversary coffee table book for Soreen.

Sale-based marketing agency Sunny Thinking and creative agency Scribble, based in Hale, have collaborated on a limited edition publication telling the story of how the iconic malt loaf has grown into one of Britain’s most loved food brands.

Jonathan Reed, managing director of Sunny Thinking, said: “We’ve enjoyed working with Soreen for the last two years, including designing their Union Jack Pack in 2012 as part of a Great British Summer of Soreen campaign.

“To research their history, put this together and get the chance to look back in detail at the different branding, packaging, partners and advertising Soreen has run over the years was a dream come true.”

Scribble worked with Sunny Thinking by bringing the story to life. Helen Dugdale, managing director of Scribble, said: “We’ve collaborated with Sunny Thinking on many occasions including the Soreen cookery book, and this project is a crystal clear example of how our warm and friendly words are a powerful mix with Sunny Thinking’s creative designs.

Lucy Ardern, assistant brand manager at Soreen, said: “We’re proud of our heritage and Sunny Thinking has produced a wonderful publication to help us commemorate our anniversary.

“It tells the story of ‘Soreen – 75 years in the baking’ and how we’ve grown from a family run business in the back streets of Manchester to an international brand in 2014. We are delighted with it.”