AN Altrincham-based creative marketing agency has designed branding and a new fundraising campaign for a Didsbury charity

The agency Sunny Thinking has spearheaded the campaign for the Friends of Lancasterian, a charity established to raise funds for Lancasterian Specialist School, which works with children and young people from Greater Manchester that have complex medical and/or communication needs.

As part of the brief, Sunny Thinking, has designed a wide variety of communications to support the new campaign including designing a new website, email marketing, social media graphics and fundraising packs and posters. It has also created promotional materials to help volunteers and fundraisers including brightly branded t-shirts, stickers, collection buckets and boxes.

Jonathan Reed, managing director of Sunny Thinking explains why he’s selected it as the agency’s main charity of the year: “For the team, this project went far beyond branding, it was more about us nurturing, supporting and raising awareness of the charity.

"It was an honour to also be asked to become an ambassador for the charity. We are proud of our work in the charity and not-for-profit sector.

"We’ve used our award-winning creative expertise to help many charities such as Children’s Adventure Farm Trust and GreaterSport, a Manchester based charity, that encourages people in the area to take up sport and become more physically active.”