A LEADING high street retailer is calling on people in Altrincham not to suffer in silence.

Scrivens Hearing Care on George Street has organised a Hearing Awareness Week from March 24 to 29 to encourage more people to access free NHS hearing checks in the branch.

Hearing loss affects one in six people in the UK, more than 10 million in total, but only around two million seek advice. Scrivens Hearing Care hearing aid audiologist David Markey said: “Hearing loss isn’t just a problem for senior people, it can affect people of any age so we would urge them ‘don’t be shy, drop in and see us for a free screening’.

“Having a hearing impairment isn’t an illness, nor is it a stigma and now with NHS provision on the high street it’s never been easier to access both free hearing care and quality digital hearing aids in the comfort of a store.”

The Scrivens hearing event will run throughout the week and experts will be on hand to answer any questions, carry out free hearing checks and demonstrate the range of digital hearing aids available.