TRAFFORD Housing Trust has this week revealed the visual identity for its £20m Limelight development in Old Trafford.

The design is a result of a series of creative workshops held over the last few months which saw community representatives, partners and trust staff contributing to the design process.

More than 2,000 people have been involved in shaping the plans for the £20m development itself, and last year almost 600 people took part in a public vote to name it Limelight.

Since the name was chosen, more than 70 people have had input into the creative workshops.

This involved suggestions and opinions regarding a range of different logo designs, images, text styles and a strapline that ‘captures the values and role’ of Limelight.

Trafford resident Jean-Erica Barrett said: “Initially we were presented with a wide range of design ideas to consider and short list for the new development currently under construction. The task was tackled by everyone with excitement, enjoyment, imagination and intuition before the strongest design ideas emerged.

"Collectively one final brand design was agreed upon. Local people commented that they felt immensely proud of participating and investing their time in a visibly inclusive process for branding this fabulous development which will transform the area and bring the community closer together.”

The new branding will now be displayed on the hoardings surrounding the site at Shrewsbury Street while the development continues to take shape.

The Limelight scheme, which is expected to be completed by summer 2017, will also feature a community space, cafe, pharmacy, health care facilities, library, contact centre, activity hall, nursery, business units and more.

There will also be 81 extra care residential apartments which will provide older and more vulnerable people with high quality homes for them to live independently.

The development has been funded by the Homes and Communities Agency, Trafford Housing Trust and Trafford Council.

Trafford Housing Trust’s Deputy Chief Executive Larry Gold said: “From day one the local community has been passionate about what the Shrewsbury Street scheme stands for with many helping to shape every aspect of the project.

“Last year they chose the Limelight name in a public vote, and we were very keen that they also had chance to create the Limelight identity to ensure it captured the spirit, strengths and values of the project.

“The enthusiasm of everyone involved in the workshops was fantastic to see, and we are delighted with the outcome which is bright, positive and confident.”