Drive 2 Thrive

Messenger Newspapers: drive 2 thrive This year’s Apprentice may now be over, but a new search has begun in Altrincham – Drive 2 Thrive.
Business hopefuls in Altrincham will be going head-to-head to win an amazing business start-up prize in the inaugural Drive 2 Thrive Altrincham awards.
Altrincham has a long history as a thriving market town, but over the past few years many businesses have left the town centre.
Local firm Myers Lister Price Solicitors has launched a competition to help get Altrincham town centre thriving once again.
Drive 2 Thrive Altrincham is a competition for people living and/or working in the area to come up with their own business proposition to boost Altrincham town centre.
The winning business idea will be awarded a £1,000 cash prize, plus a ‘money can’t buy’ business mentorship programme with leading business figures in Altrincham.
This will include business mentorship from Myers Lister Price Solicitors, PR and marketing advice from marketing and PR agency RMS, assistance with property and business planning from Nikal and business and training support from Trafford Council.
Michael Lister, managing partner at Myers Lister Price Solicitors, said: “Altrincham is a great place to work and it’s been sad to see many businesses leave over the past few years. We think it’s about time the people who live and work in Altrincham have their say in the future of the town.
“TV programmes like Dragons’ Den have helped people realise what you can achieve with a good business idea backed by a sound strategy.”
Drive 2 Thrive is supported by the Sale and Altrincham Messenger and business partners, RMS, Nikal and Trafford Council.

How to enter

Log on to and fill out the form outlining your idea for a business which Altrincham needs and how the local area would benefit from it.
If you would like a paper copy of the form or have any questions about Drive 2 Thrive please email

Competition criteria

The only criteria to enter Drive 2 Thrive Altrincham is that you must either work or live in the Sale and Altrincham Messenger readership area.

How Drive 2 Thrive will work

  • Fill in the online form or post to, Drive 2 Thrive Altrincham, MyBuro, 20 Market Street, Altrincham, Cheshire, WA14 1PF.
  • Deadline for entries is Friday, September 30.
  • A shortlist will be drawn up and profiled in the Messenger and the public will be able to vote for their favourite business idea.
  • The top three finalists will go head-to-head in a ‘dragons den’ style pitch where our judges will crown a winner on November 3.
  • The judging panel is Michael Lister, managing partner of Myers Lister Price Solicitors; Carla Flynn, editor of the Messenger; Nick Payne, managing director of Nikal; Ruth Shearn, managing director of RMS PR and Suzanne Hilton, head of regeneration and economic development for Trafford Council. The judges’ decision is final.
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