Old Trafford media executives climb the Empire State Building 'seven times' for charity

Mark and Dan celebrate after their climb

Mark and Dan celebrate after their climb

First published in News Messenger Newspapers: Photograph of the Author by , Reporter

TWO Old Trafford media executives have climbed a distance equal to seven times the Empire State Building — raising £1,500 for charity in the process.


Mark Williamson and Dan Lafferty undertook the marathon stair-climb at PH Media Group’s Oakland House base on December 8, scaling the building’s stairs 50 times — a total of 12,600 steps.


The pair completed the feat in aid of the company’s chosen charity, Action on Hearing Loss, in less than three hours.


The latest in a series of initiatives for the charity, Dan and Mark’s stair-climb helped the audio branding company smash its annual fundraising target.


“With the end of the year approaching, we knew we had to make one final push to ensure we reached our £6,000 fundraising goal,” said Mark, PH Media’s Sales and Marketing Director.


“As such, we knew we had to do something a bit out of the ordinary that required a test of our abilities and endurance – even if our bodies would hate us for it the next day!


“It was one of the toughest challenges I’ve ever done but it was overwhelming to see the level of support we received.”


Being used to creating bespoke voice and music productions, the firm’s creative team produced a special playlist to help the duo regulate their pace and avoid boredom.


Dan, PH Media’s Head of Music and Voice, added: “Contrary to popular belief, songs with high BPMs are not ideal for sustained exercise. Something with a steadier beat is much more likely to help get results and it certainly worked for us.


“We were delighted to reach our target and, more importantly, help Action on Hearing Loss to continue offering practical advice and support to people with hearing difficulties.”

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