Simplicity web brief all sewn up by First Internet (From Messenger Newspapers)

Simplicity web brief all sewn up by First Internet

3:04pm Thursday 12th July 2012 in Business

SIMPLICITY New Look has called on Hale-based new media agency First Internet to makeover its e-tail website.

First Internet has also netted the brief for the sewing pattern brand’s ongoing online requirements.

Injecting a fresh look into the website, whilst reflecting the company’s established brand heritage, First Internet’s design also features improved funtionality for the worldwide distributor.

Cleverly ticking the tricky cross-generational appeal box, the site includes features like ‘pattern of the week’ and spotlights on Simplicity’s craft range, as well as links to the company’s stunning pages. With improved speed, reliability and ease of navigation, Simplicity saw a thirty per cent increase in page views than its previous website.

First Internet Managing Director, commented: “We’re delighted to be working with such a well-loved brand” .