TRAFFORD retail businesses can get ahead of the game, thanks to a fully-funded training programme tailored for them, starting in February.

Run by a team of retail and business-to-consumer specialists, the programme has been organised by the Greater Manchester Business Growth Hub and will be held in Trafford.

Targeted at businesses looking to grow and create at least one job in the next six to 12 months, the programme's revised training dates are February 7 and 21, and March 7 and 21. Spaces are filling fast so people are being encouraged to book their space to make sure they don't miss out.

In exchange for the opportunity to understand the latest approaches and techniques to ensure they win and keep a loyal customer base, participants just have to commit to attend all four sessions.

The team have first-hand experience of what it means to be an entrepreneur in a challenging and competitive market. They have between them worked for and with major brands such as Virgin, Sainsbury’s, WH Smith Volkswagen, Tesco, BT, O2 and Skipton Building Society. Some have also launched their own multi-million pound retail businesses, starting on a market stall and managed successful restaurants and retail brands.

Designed to motivate, encourage and support, the four, three hour evening sessions will cover: customer experience and retention, customer acquisition and digital marketing, growth strategies and measurement.

Executive member for economic growth, environment and infrastructure, Cllr John Reilly said: “Trafford is recognised as having a thriving, retail sector based in and around our individual local town centres.

"We all know that retail is a fast paced, changing arena where winning and retaining loyal custom is vital to maintaining a successful, thriving business.

This training opportunity for local businesses to benefit from the wealth of experience and knowledge that this group of trainers brings is fantastic and something that shouldn’t be missed. I would encourage any retailers who have not already registered for this programme to do so.”

Businesses wanting to find out more can visit http://businessgrowthhub.com/events/g-service/retail-programme-manchestersalfordtrafford or email GrowthTeam@BusinessGrowthHub.com