ALTRINCHAM resident Pete Davies has set up his own PR agency.

Sugar has launched with six clients including Manchester-based accountants Alexander Knight & Co, law firm Buckworths and specialist property company Inclusion.

Sugar has also been appointed on a pro bono basis for Manchester-based charity Mancunian Way, which was founded in the wake of the 2011 riots to tackle anti-social behaviour in the city.

PR services provided by Sugar include media relations, copywriting and social media management. The agency is also introducing a content studio to create infographics, animation and video for b2b clients.

Davies, managing director of Manchester-based Sugar, said: “I’m proud to launch what I know will be a strong offer in a competitive local PR agency market.

“There’s a wide choice of top PR agencies in Greater Manchester available for clients to choose from. I want Sugar to be in the mix when clients are reviewing their PR activity and looking at improving their media profile and content marketing.

“I’m fortunate to have some incredibly supportive and entrepreneurial clients upon launch and I’m excited about going on a journey with them."

Davies spent 15 years at Altrincham PR agency RMS PR, prior to which he was a senior press officer at Greater Manchester Passenger Transport Executive (GMPTE), now Transport for Greater Manchester. He also attended Altrincham Grammar School for Boys.

See www.sugarpr.co.uk