STEVEN Stone Jewellers have appointed Max Stone as a director of the family business.

Based In Hale and established in 1937, the firm boasts showrooms in London and Palm Beach.

Max Stone represents the third generation and will oversee the Hale showroom.

The Palm Beach showroom is operated by Max’s father, Steven Stone, and London by Zack Stone, Max's older brother.

Max, aged 25, has a wealth of knowledge and experience in the jewellery industry and has great plans for the future of the company.

He said: “ I am delighted to become a director and look forward to further growing the business.

"For the past few months I have been working on a new website which will revolutionise the online buying experience. After conducting extensive research into market trends we found that an increasing number of people now purchase jewellery, including engagement rings, online.

"Our new website will launch this summer and will take us to the forefront of the ecommerce jewellery business, an area where I believe we will see significant growth.”

Both Max and Zack hold diamond qualifications from GIA, a qualification that is highly respected within the industry.