BROADHEATH-based creative agency IF has restructured its core services, launched a data division and added to its senior team following two key appointments.
This follows several years of growth for the firm which will now focus on three principal areas of work:
* Data research, planning and analysis.
* Brand planning and idea generation.
* Integrated campaign management.
Peter Harris is IF’s new data science director. Peter has joined from Shop Direct where he was head of data science for four years.
Peter’s new role will see him working with clients across data analysis and communication planning.
Stuart Hornby joins as client services director, working on all aspects of client management across the agency’s client base. He will also play a key role in new business development.
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