HALE-based marketing communications agency Peppermint Soda has been selected to rebrand the Ice Co’s range of frozen alcoholic drinks.

Peppermint’s creative team has been appointed to help the company rename the range of drinks and redesign the packaging.

The Ice Co – established in 1860 – has launched the cocktails as part of the latest addition to its ‘next generation’ range which aims to offer convenience to the consumer.

It also includes ‘Ice and a Slice’ – ice cubes with separate frozen lime slices – and ‘Super Cubes’, super-sized ice cubes for fast cooling, slow melting refreshment.

Currently stocked in-store and online at Tesco, the drinks are available in four flavours: Mojito, Strawberry Daiquiri, Pina Colada and Margarita, with an ABV of 5 per cent.

The drinks are ready-frozen, meaning they can be consumed immediately – unlike other frozen alcoholic drinks on the market.

Ben Martin, creative director at Peppermint Soda, said: “We’re really looking forward to bringing a new lease of life to the Ice Co’s latest range. We’ve already sampled the product – in the name of market research, of course – and the authentic flavours speak for themselves. Now, we aim to inject some personality into the brand and packaging to do the product justice!”

Ginny Durdy, marketing manager at the Ice Co, added: “We were impressed by Peppermint’s experience in the food and drinks sector – especially within FMCG branding and marketing. We know the team will bring equal amounts of creativity and enthusiasm to the rebrand and we’re excited at the prospect of launching the new look in the spring.”

The newly-branded drinks range is expected to launch in the spring.