VAPING brand VIP officially launched its new ‘blending boutique’ recently, giving Altrincham customers the chance to design their own vaping e-liquid flavours.

Located on George Street in the centre of Altrincham’s shopping precinct, the store allows current smokers and e-cigarette users the chance to try the latest technology in vaping, while offering them the opportunity to blend their own flavours with the help of expert ‘mixologists’.

As part of the official launch on September 26, customers were invited to enjoy Champagne and nibbles to celebrate the new store.

Louise Stamper, commercial director at VIP Electronic Cigarettes, said: “We’re really excited to be bringing the blending boutique experience to Altrincham – and in such a great location. We’re delighted to be helping the increasing number of people that are switching to vaping to explore the different options and flavours available to them.

“VIP is passionate about setting a standard in the market, and our blending boutiques have the features to ensure that users enjoy a premium vaping experience. We’re looking forward to welcoming Altrincham’s shoppers through our doors.”

VIP has invested £300,000 in the blending boutique – the fifth of its kind – creating four new jobs.

The store is the company’s 140th shop in the UK.