TRAFFORD Park digital agency, the Eword, has signed a 12-month contract with Membr to manage the brand’s online presence.

Membr - formerly Fit Cloud - helps personal trainers to manage their client relationships and businesses and is the first cloud-based software dedicated to personal trainers that has gone to market.

Jack Malin, managing director at Membr, added: “Membr is thrilled to be working alongside theEword over the next year. We were really impressed by the work contained in the proposal, as well as the creative approach in tackling the brief.”

The Eword will provide a digital marketing campaign to further educate the industry that this software exists and is readily available to them. It is also looking to inform personal trainers on how it can improve their businesses and increase their visibility online.

Kleon West added:”‘We are currently working with a growing number of ambitious technology companies and are extremely delighted to be working with Membr.

"Content marketing is such a powerful tool for new tech start-ups and we’re excited to show personal trainers how Membr can improve their business.”